The Strategy of adapting to the opening of free trade within the ASEAN Economic Community of the enterprises in Kaysaonephomvihan District and Outhomphone District, Savavakhet Province

Adaptation Strategies, ASEAN Economic Community, Motivates, Five forces competitive pressures

Abstract

The analysis of adaptive trade liberalization strategies in the ASEAN Economic Community of Entrepreneurs had conducted by using a quantitative study with the interviews of 180 research groups. The entrepreneurs commented that free trade facilitates increased efficiency and competitiveness, reducing competition opportunities. Comparing the opinions of entrepreneurs by type of enterprise, it was found that: The form, model, mechanism, and scope of different enterprises did not have the level of behavior on business incentives in terms of customer recruitment and market share expansion at a statistical level of 0.05. The results of the test of the relationship between the five stresses of competition found that: The pressure on competition with existing competitors, potential competitors, buyers of goods / services, goods / services, substitutes and sellers, each factor has a Sig value greater than 0.05.

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